Sales Development Representative (SDR) – Outbound N/I NOVO

About us

link2pump is a rapidly growing technology company helping fleet-dependent and fuel-intensive organizations gain greater visibility and control over their fueling operations.

Our platform connects critical operational data, including pump transactions, fuel inventory, drivers, vehicles, and equipment, giving customers a more efficient and reliable way to manage their operations, reduce losses, and make better business decisions.

As we continue expanding across the United States, we are looking for a motivated and results-driven Sales Development Representative to join our sales organization and help create a qualified pipeline through strategic outbound prospecting.

About the Role

The Sales Development Representative (SDR) will be responsible for identifying prospective customers, finding the right decision-makers within those organizations, initiating conversations, and scheduling qualified discovery meetings for our Account Executives.

This is a hands-on outbound sales role for someone who knows how to research target accounts, navigate organizations, engage prospects through cold calls, personalized emails, LinkedIn, networking, and other outbound strategies, and create interest in a deeper business conversation.

The ideal candidate is a proactive new-business hunter who is comfortable creating opportunities rather than relying exclusively on inbound leads. Success in this position requires curiosity, resilience, strong communication skills, consistent follow-through, and the ability to connect a prospect’s operational challenges to the value link2pump provides.

Responsibilities

• Build and maintain targeted prospect lists based on link2pump’s ICP, priority industries, territories, and outbound campaigns.

• Research prospective companies to understand their operations, fleet or equipment environment, onsite fueling processes, organizational structure, and potential business challenges.

• Identify and map relevant stakeholders, including business owners, executives, operational leaders, fleet managers, equipment managers, fuel managers, finance teams, procurement professionals, and other decision-makers.

• Use Apollo.io, LinkedIn Sales Navigator, company websites, industry directories, and other research tools to find and verify accurate company and contact information.

• Execute consistent multichannel outbound outreach through cold calls, personalized emails, LinkedIn engagement, networking, referrals, events, and coordinated campaigns.

• Personalize messaging based on each prospect’s industry, responsibilities, operating environment, and potential business needs.

• Clearly communicate how link2pump helps organizations improve fuel visibility, accountability, inventory control, reporting, and cost management.

• Ask relevant initial questions to determine whether a prospect fits link2pump’s ideal customer profile and has a potential operational or financial need.

• Handle common objections confidently and professionally while creating interest in a deeper conversation.

• Schedule qualified discovery meetings between prospective customers and Account Executives.

• Provide Account Executives with a complete handoff, including company research, contact information, identified challenges, current processes, relevant stakeholders, and other important context.

• Work closely with Account Executives, who will conduct discovery and make the final determination as to whether each meeting represents a qualified sales opportunity.

• Develop and maintain follow-up strategies for prospects who may be interested but are not yet ready to schedule a meeting.

• Maintain complete and accurate prospect, contact, activity, conversation, disposition, and next-step information in the company’s CRM.

• Follow established outbound sequences, prospecting expectations, qualification standards, and CRM requirements.

• Consistently meet or exceed monthly and quarterly goals for outbound activity, qualified meetings, AE-validated opportunities, and sourced pipeline.

• Work closely with assigned Account Executives to identify target accounts, improve outbound messaging, and develop qualified pipeline.

• Collaborate with Marketing, Sales Operations, and leadership on campaigns, account strategies, market feedback, and sales-process improvements.

• Share recurring objections, competitive information, customer feedback, and market insights with the broader commercial team.

• Represent link2pump professionally during prospect conversations, customer meetings, industry events, conferences, and networking opportunities.

Qualifications

• One or more years of outbound B2B sales, sales development, business development, inside sales, lead-generation, or relevant prospecting experience is preferred.

• Demonstrated ability to identify target companies, research prospective accounts, and engage relevant decision-makers.

• Experience generating pipeline through cold calling, cold email, LinkedIn outreach, networking, or other outbound prospecting methods.

• Confidence initiating conversations with prospects who have not previously engaged with the company.

• Excellent verbal and written communication skills.

• Ability to communicate clearly, concisely, and professionally with operational and executive-level stakeholders.

• Strong research skills and the ability to identify companies and contacts that match a defined ideal customer profile.

• Ability to understand a prospect’s business, ask relevant questions, uncover potential challenges, and communicate a compelling reason for further discussion.

• Resilience, consistency, and the ability to remain productive and professional through rejection.

• Strong organizational, time-management, prioritization, and follow-through skills.

• A high level of personal accountability and comfort working toward measurable performance goals.

• Coachability and a willingness to apply feedback to improve messaging, call execution, objection handling, qualification, and overall results.

• Ability to work independently in a remote environment while collaborating closely with Account Executives, sales leadership, and cross-functional teams.

• Experience using Apollo.io, LinkedIn Sales Navigator, HubSpot, or similar sales and prospecting technologies is preferred.

Preferred Experience

Experience in one or more of the following areas is a plus:

• B2B SaaS or technology sales

• Outbound sales development

• Fleet technology

• Fuel management

• Construction or heavy-equipment technology

• Building personalized outbound sequences

• Supporting Account Executives and handing off qualified sales conversations

What Success Looks Like

Success in this role requires more than completing outbound activities or placing meetings on a calendar. The Sales Development Representative will be expected to identify the right accounts, engage the right decision-makers, create relevant business conversations, and consistently generate meetings that Account Executives validate as qualified sales opportunities.

The right candidate will combine strong prospecting instincts with disciplined activity management, thoughtful account research, confident communication, resilience, and the ability to clearly connect a prospect’s operational challenges to link2pump’s value.

What We Offer:

W-2 employee: Competitive base salary + target variable compensation

Health plan under review

Remote work stipend $150/month

401k retirement plan available with company match

Flexible work environment

Career growth opportunities in a high-growth company

Supportive team culture with regular training and development

✨ Apply now and come be a part of our team!